Jun 19

Celebration Series Tappening: Seneca Village Black IPA

Bell's Eccentric Cafe

June 19, 2021 - 12:00pm

Up next in the Bell’s Celebration Series - Seneca Village Black IPA. Seneca Village is the 6th release in the Bell’s Celebration Series – a series of beers that celebrates and recognizes groups within the Bell’s family that help make us who we are. Join us for a special release and tappening of this beer celebrating Black and African American employees, specially brewed and crafted by a committee of Bell’s employees. food Specials, merch, 6-packs, and Seneca Village on draught will be available while supplies last.


Food Specials:

  • Jerk Chicken with rice and fried plantains
  • Fried Catfish with fried cabbage and lemon


  • Braised Collard Greens
  • Candied Yams
  • Black Eyes Peas and Rice
  • Baked Mac and Cheese


  • Pecan Pie
  • Peach Cobbler
  • 7up Cake

Virtual Event Details:

Farms, Resorts, and Nightclubs: Black Autonomy and Southwest Michigan

What do Seneca Village, Bell's Celebration Series, and Southwest Michigan have in common? The Celebration Series aims to lift up and celebrate underrepresented employees through the planning and making of beer. The latest Celebration Series beer, Seneca Village Black IPA celebrated Black and African American employees. The committee of employees is excited to welcome Dr. Michelle Johnson as a keynote speaker for our virtual event. Dr. Michelle S. Johnson will discuss Southwest Michigan in the context of national traditions where Black people created and maintained spaces of economic and recreational self-definition. This virtual event will be held on Friday, June 25th at 4 p.m. Additional details to come. 

Additional Details:

Seneca Village Black IPA was brewed to celebrate Black and African American employees and to lift up parts of American history that are often hidden or left out of the more forward-facing narratives. Briefly summarized, Seneca Village was a thriving community of mostly African American landowners in the 19th century where what is now known as Central Park is located. New York City displaced 1,600 Seneca Village residents through eminent domain laws to build Central Park. While Seneca Village is located states away from Bell’s Brewery, acts like this along with redlining and housing discrimination that adversely impacts Black and African American residents have occurred across the US. Furthermore, stories of thriving and flourishing African American communities like Seneca Village, the Greenwood District in Tulsa, Oklahoma, and Gullah Island are left out of the spotlight. The committee chose the name Seneca Village to uplift the examples of flourishing Black and African American communities and call attention to parts of American history that deserve more attention than they often receive. Juneteenth was intentionally selected as the tappening date by the committee of employees because of the significance of the date. Juneteenth commemorates the end of slavery and also celebrates the ongoing pursuit of justice and equality for Black Americans. The connection between Juneteenth and Seneca Village is found in the effort to spotlight, share, and celebrate the stories of Black Americans. Bell’s is proud to release Seneca Village Black IPA as our latest beer in the Celebration Series.


Previous Celebration Series Beers:

Featured Beers